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COO, 2iC, and Integrator: What's the Difference and Why You Should Consider Hiring One

Updated: Mar 26, 2023

As a CEO, you're responsible for leading your company toward success, but you can't do it alone. That's where hiring a Fractional COO, 2iC or Integrator comes in. These professionals can bring valuable expertise, cost-effectiveness, flexibility, objectivity, and focus to your business. In this post, we'll explore what a COO, 2iC, and integrator are, and why hiring one can benefit your company.



What is a COO?

COO stands for Chief Operating Officer. As the second-in-command of a company, a COO is responsible for overseeing the day-to-day operations of the business. They work closely with the CEO to develop and implement strategies that support the company's goals. COOs typically have a broad range of responsibilities, including managing teams, developing processes and procedures, and ensuring the company's financial health.


What is a 2iC?

2iC stands for Second-in-Command. This role is similar to a COO in that they serve as the CEO's right-hand person. However, a 2iC is not always focused on operations. Instead, they may be responsible for a specific area of the business, such as sales, marketing, or finance.


What is an Integrator?

An Integrator is a leadership role created by entrepreneur Gino Wickman, author of the book Traction: Get a Grip on Your Business. According to Wickman, the Integrator is responsible for integrating the various functions of a business, ensuring that everyone is working towards the same goals. They act as the glue that holds the organization together, ensuring that the company's vision and strategy are being implemented effectively.


What's the difference between a COO, 2iC, and Integrator?

While the roles of COO, 2iC, and Integrator share some similarities, there are key differences between them. A COO is responsible for the overall operations of the business, while a 2iC may have a more focused area of responsibility. An Integrator is focused on integrating the various functions of the business, ensuring that everyone is working towards the same goals.


Why hire a Fractional COO, 2iC or Integrator?

Now that we've defined these roles, let's explore why hiring a Fractional COO, 2iC or Integrator can benefit your company. Here are some key reasons:

  • Expertise: Fractional COOs, 2iCs or Integrators are experienced professionals who bring expertise in areas such as operations, strategy, and leadership. They can help CEOs navigate complex business challenges, identify opportunities for growth, and implement best practices to improve operational efficiency.

  • Cost-effectiveness: Hiring a full-time executive can be expensive, especially for smaller companies or startups. A Fractional COO, 2iC or Integrator can provide the same expertise at a fraction of the cost, making it a more affordable option for companies.

  • Flexibility: Fractional COOs, 2iCs or Integrators typically work on a part-time or project basis, providing companies with flexibility in terms of the amount of support they need. This can be particularly beneficial for companies that may not require a full-time executive or are looking for short-term support to address specific issues.

  • Objectivity: Fractional COOs, 2iCs or Integrators can bring an outside perspective to a company, providing unbiased insights and recommendations. This can be particularly valuable for companies that may be struggling with internal challenges or are looking for new ways to approach problems.

  • Focus: By taking on the operational responsibilities of a company, a Fractional COO, 2iC or Integrator can free up the CEO to focus on other areas of the business, such as strategy, sales, or customer relationships.

In conclusion, hiring a Fractional COO, 2iC or Integrator can bring a wide range of benefits to your company. These professionals can help you streamline your operations, develop strategies for growth, and ensure that everyone in your organization is working towards the same goals. They can also provide a fresh perspective and help you identify areas where you can improve.


When hiring a Fractional COO, 2iC or Integrator, it's important to find someone who has experience in your industry and understands your specific needs. You should also look for someone who has a proven track record of success and can provide references from previous clients.


Overall, if you're looking to take your business to the next level, consider hiring a Fractional COO, 2iC or Integrator. These professionals can provide you with the expertise, cost-effectiveness, flexibility, objectivity, and focus you need to succeed.

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